Character infusion for increased sales.
On-going retail re-invention to stay relevant
Minion Mayhem landed at Universal Studios Singapore with the introduction of walk-around characters and this Minion-dedicated retail experience.
Working with Resorts World Sentosa and Universal Creative, Kevin and team developed a the retail concept to re-brand an existing store to improve sales volume, using the characters--both indoors and out. Due to popularity, we doubled the size of the store a year later.
Minion Mart Themed Retail
Character-themed retail experience to introduce the Minion characters to Universal Studios Singapore.
FACTS & FIGURES
* Some work shown may be from a team member's prior experience at companies/firms indicated.
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We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.
Kevin Barbee Experience Design (KBXD) creates repeatable entertainment experiences that sell tickets and resonate with customers.
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