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Brand infusion.

Bringing the world's #1 toy into theme park experiences

Beto Carrero World (BCW) is South America's most successful theme park. Kevin and Team have collaborated with BCW to more than double their attendance. Working with MATTEL, we brought the world's #1 toy, Hot Wheels, into the park, featuring retail, restaurant, and car stunt show infusions. With tweaks to the in-park flow, we were able to double their revenue, improve the guest experience, and amp up the fun!

Mattel Hot Wheels Zone

Working in collaboration with MATTEL and BETO CARRERO WORLD, Kevin and Team introduced the Hot Wheels brand to South America's #1 park through retail, restaurant, entertainment and attractions.

FACTS & FIGURES

Type

Theme Park Renovation

Themed / Branded Restaurant

Themed / Branded Retail

Signs & Environmental Graphics

Location

Penha, Santa Catarina, Brazil

Client

Beto Carrero World

Services

Master Planning

Concept Design

Schematic Design

Sign Design & Environmental Graphics

Under/With*

Services performed under IRMS

Value

Confidential

Size

6 hectare

Year

2018

Key Team**

Su-Fei Sakamoto, Melia Siem

Copyright

Designs copyright Beto Carrero World and Mattel

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.