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Coaster race begins.

New coaster and renovation and re-purpose of existing facilities to improve visitor experience

Strategic placement of coaster features creates kinetic excitement

"Batman: The Ride," a B&M suspended roller coaster, kick-started Six Flags Magic Mountain's drive to be the #1 roller coaster theme park in the world. This compact-yet-intense coaster was conceived as a flying bat to tie-in with the Time-Warner Batman brand, and continues to be a guest favorite, set in and among the "Gotham City Backlot" themed zone.

In support of the addition of "Batman: The Ride," an entire area of Six Flags Magic Mountain was reimagined as "Gotham City Backlot." Existing rides were re-themed to tie-in with the Gotham City theme, restaurants were re-purposed, retail facilities added to support strong merchandise demand. Undeterred by the 1994 Northridge earthquake, the zone opened on schedule.

Batman: The Ride & Gotham City Backlot

Intense Batman-themed roller coaster that started Magic Mountain's climb to the #1 roller coaster theme park in the world, and design of themed zone to support the introduction of the Batman DC Comics brand.

FACTS & FIGURES

Type

Attraction / Ride

Theme Park Renovation

Location

Santa Clarita, California

Client

Six Flags Theme Parks

Services

Master Planning

Concept Design

Schematic Design

Sign Design & Environmental Graphics

Art Direction On Site

Owner's Representation

Under/With*

Work performed by team member(s) during employment with Six Flags

Value

$14 million

Size

5 acres, 3 attractions, 1 restaurant, 1 retail facility

Year

1994

Key Team**

Design: Craig Doyle, Mark Krukiel, Tony Oliver, George Ladyman, Scott Mallwitz, ITEC; Construction: Bud Houston, Jim Blackie, Jim Seay

Copyright

Designs copyright Six Flags Theme Parks

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.