Avoiding cliché and focusing on "imagination and flair" was key to creating a futuristic, Asian-themed retail, dining and entertainment district. Ensuring a family feel during the day, with a transformation to nighttime entertainment, required layering rides and attractions throughout in an integrated manner so as to transfer their kinetic energy to the night experience in a non-kiddy way.
The end result was a flowing, exploratory environment of style and imagination, unique and thus differentiating in the marketplace.
We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.