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Upgrade and Adapt.

New country, new demographics, new technology.

Working to update Universal's existing 'Alfred Hitchcock 3D' attraction for adaption and integration at Universal Studios Japan, Kevin re-conceived the classic Universal attraction. Taking guests from passive watching and placing them into the action of Hitchcock's mind, with new technology, 360 surround dome and live performance stage, the main assets of the existing attraction were preserved (3D motion picture), with new, multi-dimensional experiences added, placing guests into the action.

Alfred Hitchcock Mind's Eye Theater

Re-imagined existing attraction to integrate new technology, presentation techniques, and culture specific changes for the Japan market.

FACTS & FIGURES

Type

Attraction / Ride

Location

Osaka, Japan

Client

Universal Studios

Services

Concept Design

Under/With*

Work performed by team member(s) during employment with Universal Studios

Value

US $7.5 million

Size

1 Attraction

Year

1997

Key Team**

Kevin Barbee

Copyright

Designs copyright Universal Studios

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.